Somewhere along the way we lost respect for email marketing. It wasn’t marked by any particular occasion but it has fallen out of the limelight for many VPs and Marketing Directors. It’s time to change that.
Every day, the power of marketing on social media grows exponentially. Everyone is comin’ around. (see below for back-up)
According to a Forrester Research analyst, today’s buyers might be anywhere from two-thirds to 90% of the way through their (research) journey before they reach out for a sales person. And may not even talk to someone at your company until they are ready to get a quote.