Make Your Community Bank the Best Choice
Community banks are a hugely important part of local economies.
But how do you make yours stand out?
The short answer: customer service.
The longer answer: reputation management, so everyone knows how great your service is!
In general, community banks are better at dealing with queries, complaints, and customer support during tough times.
Case in point: community banks proved themselves indispensable during the COVID-19 Pandemic. In fact, many banks built their customer bases during 2020-2022 and continue to do so.
This makes sense – major life events tend to inspire people to change banks. Things like:
- Housing change
- Marital status change
- Employment status change
- Moving to a new state
Increasingly, ethics also come into play. Younger banking customers are wary of the investments made by bigger banks, as well as their impersonal service.
Of course, in order to attract customers, you first have to attract attention. Marketing and branding are a huge part of this, with brand familiarity high on the list of reasons a new customer chooses a bank.
On top of that, people look at location, testimonials, and referrals from family and friends.
But then there’s the other kind of referral: Google!
From our analysis of every bank in the state of Georgia, adPharos found an average rating of 3.8 out of 5 stars.
The suggested minimum rating to appeal to new customers is 4.5 out of 5 stars.
Almost every customer thinking about banking with you will come across these ratings, usually on Google Maps.
Google also uses this rating to determine how your website will rank in search results. If you are beyond page one when someone searches “banks near me,” they are unlikely to make it onto your website or to your front door.
That’s where reputation management comes in.
With Reputation Management by adPharos, you can quickly and simply boost your reputation and customer base. Whether you’re offering new credit offers, loan rates, or account types or just want to be known as a friendly and steady hand, we can help.
We identify your advocates, those customers who want to shout your praises from the rooftops and give them a way to do just that. We make sure they let others know about their experiences, boosting those online ratings and creating more enthusiastic customers who will continue the process.
The program effectively improves your bank’s online reputation, and our discovery process (in which we talk to real customers about their experience banking with you) allows you to iron out any issues found along the way offline.
Community banking is the future of banking in the US. Make sure your bank is at the forefront of it!