Community banks are a hugely important part of local economies.
But how do you make yours stand out?
The short answer: customer service.
The longer answer: reputation management, so everyone knows how great your service is!
In general, community banks are better at dealing with queries, complaints, and customer support during tough times.
Case in point: community banks proved themselves indispensable during the COVID-19 Pandemic. In fact, many banks built their customer bases during 2020-2022 and continue to do so.
This makes sense – major life events tend to inspire people to change banks. Things like:
Housing change
Marital status change
Employment status change
Moving to a new state
Increasingly, ethics also come into play. Younger banking customers are wary of the investments made by bigger banks, as well as their impersonal service.
Getting noticed
Of course, in order to attract customers, you first have to attract attention. Marketing and branding are a huge part of this, with brand familiarity high on the list of reasons a new customer chooses a bank.
On top of that, people look at location, testimonials, and referrals from family and friends.
But then there’s the other kind of referral: Google!
From our analysis of every bank in the state of Georgia, adPharos found an average rating of 3.8 out of 5 stars.
The suggested minimum rating to appeal to new customers is 4.5 out of 5 stars.
Almost every customer thinking about banking with you will come across these ratings, usually on Google Maps.
Google also uses this rating to determine how your website will rank in search results. If you are beyond page one when someone searches “banks near me,” they are unlikely to make it onto your website or to your front door.
Which bank would you choose?
That’s where reputation management comes in.
With Reputation Management by adPharos, you can quickly and simply boost your reputation and customer base. Whether you’re offering new credit offers, loan rates, or account types or just want to be known as a friendly and steady hand, we can help.
We identify your advocates, those customers who want to shout your praises from the rooftops and give them a way to do just that. We make sure they let others know about their experiences, boosting those online ratings and creating more enthusiastic customers who will continue the process.
The program effectively improves your bank’s online reputation, and our discovery process (in which we talk to real customers about their experience banking with you) allows you to iron out any issues found along the way offline.
Community banking is the future of banking in the US. Make sure your bank is at the forefront of it!
Discover how your Community Bank can become the best choice when customers in your area are looking for a new bank.
You’re in Good Company
Our Clients Say
With all of the companies we deal with, I’ve found the services provided by the owner, Jeff Nichols, and his team to be of the best quality. I’ve been especially pleased with the customer support (technical and intellectual) provided by the team.
Kathy Zovlonsky
Chief Administration Officer, Heritage Southeast Bank
I want to thank you and your team for an awesome job with building our site and working so well with us and Fiserv. You guys are awesome to work with and I look forward to continuing to work with you.
Cassy Ferrell
Executive Vice President, Vinings Bank
I have been working with adPharos for several years now in my position at the bank. They helped us build our new website, page by page, have been very instrumental in our Reputation Management launch, our website hosting and the list goes on! Their team is attentive, detail oriented and mostly, they listen and understand what the business is about. So many agencies just don’t listen and send you “canned” work, NOT adPharos!!! Jeff and Nicole have been so instrumental in helping our Bank come into the 2020’s softly and without haste. They have been patient while we determine what we want/need to do, they assist with any project and mostly, they have our back no matter what we are trying to do. Work with them and you will not be disappointed.
Kathie Roberts
Vice President Sales and Marketing Director, Rabun County Bank
Kate Gardiner3 months ago
The adPharos team responds quickly to any special requests and creatively tackles any project that comes their way. They have amazing customer service and are pros at addressing ever-changing business needs and growth strategies. Jeff and Grant are a pleasure to work with.
The adPharos team is incredibly smart and I've always been impressed with their commitment to clients' success. They are the kind of team who does what they say they're going to do. They never make excuses or blame anyone or any outside situation. Instead, they figure out how to make things work (when others have said "that can't be done") and they do it with an awesome attitude. Hands down, this is the smartest agency I've worked with and I would recommend them without hesitation to all of my clients. And they're just really, really GOOD people, which makes working with them a totally enjoyable experience.
Jeff and the team do an amazing job. We have used them for over 16 years. We were an almost $2B company. They handled creating websites, digital marketing, advertising, SEO, campaign management to name some of the services.
I have been working with adPharos for several years now in my position at the bank. They helped us build our new website, page by page, have been very instrumental in our Reputation Management launch, our website hosting and the list goes on! Their team is attentive, detail oriented and mostly, they listen and understand what the business is about. So many agencies just don't listen and send you "canned" work, NOT adPharos!!! Jeff and Nicole have been so instrumental in helping our Bank come into the 2020's softly and without haste. They have been patient while we determine what we want/need to do, they assist with any project and mostly, they have our back no matter what we are trying to do. Work with them and you will not be disappointed.
I love working with adPharos! In addition to their professionalism and creativity, adPharos is very responsive to our ever-changing needs in a timely manner. I could not be more pleased with the functionality and creativity used to create our website and registration pages. I would highly recommend using adPharos for your digital marketing needs, you wont be disappointed!
I have worked with Jeff and his team at adPharos for quite a few years. Always professional and attentive to my requests which are sometimes a bit challenging. I couldn't ask for a better partner in our digital world.
