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Tracking WordPress Gravity Forms Conversions in Microsoft Ads
In the world of online advertising, connecting Gravity Forms with Microsoft Ads for conversion tracking might seem tricky, but fear not! We’ve…
WordPress Conversion Tracking with Gravity Forms and Google Analytics GA4
In 2023, Google forced everyone using Google Analytics to adopt their latest version, GA4. The configuration of conversion tracking in this new…
Beyond Proximity: Rethinking Bank Locations in the Digital Age
In an era where digital banking is just a click away, the ‘bank location’ concept is undergoing a seismic shift. Gone are…
Understanding the Average Lifetime Value of a Bank Customer
Decoding Customer Value in Community Banking Understanding the average lifetime value of a bank customer is pivotal for community banks aiming to…
Planning to Advertise Your Bank Online? Beware of These Regulations.
In today’s digital age, online advertising is a powerful tool for banks to reach potential customers. However, with great power comes great…
Discover Genesys: Bank Tech Consulting That Pays for Itself
If you’ve ever meandered through the intricacies of the financial technology realm, you’ll know how overwhelming it can get. With many options,…
Unlocking Success with ADA-Compliant Bank Websites: A Comprehensive Guide for Community Banks
In today’s digital landscape, ADA-compliant bank websites are not just a legal requirement but a cornerstone of successful customer service. For community…
Bank Marketing Strategy: Top 20 Digital Tactics
Traditional bank marketing strategies like offering free gifts are becoming less effective in today’s digital age. Customers attracted by these tactics often…
Celebrating Our SOC II Type 1 Examination: Raising the Bar in Community Banking Services
We at adPharos are thrilled to announce that we have completed our Service Organization Control (SOC) II Type 1 examination audit. This…
Case Study: adPharos Enables Heritage Bank to Drive Customer Acquisition and Ensure Business Continuity through Online Account Opening Application
Overview adPharos, a leading digital marketing agency, collaborated with Heritage Bank in the spring of 2018 to develop an online application for…
Case Study: adPharos Helps Rabun County Bank Achieve Customer Satisfaction and Business Growth through Reputation Management
Overview adPharos, a renowned digital marketing agency, partnered with Rabun County Bank to implement a comprehensive Reputation Management program aimed at measuring…
Securing the Deal: Why WordPress Is Safe for Your Bank’s Website
Banking on WordPress? You’re in good company. Powering over 40% of all websites globally, WordPress has established its reputation as a flexible,…
