Jeffrey Nichols

January 30, 2024

Tracking WordPress Gravity Forms Conversions in Microsoft Ads

In the world of online advertising, connecting Gravity Forms with Microsoft Ads for conversion tracking might seem tricky, but fear not! We’ve…

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January 25, 2024

WordPress Conversion Tracking with Gravity Forms and Google Analytics GA4

In 2023, Google forced everyone using Google Analytics to adopt their latest version, GA4. The configuration of conversion tracking in this new…

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January 8, 2024

Beyond Proximity: Rethinking Bank Locations in the Digital Age

In an era where digital banking is just a click away, the ‘bank location’ concept is undergoing a seismic shift. Gone are…

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average lifetime value of a bank customer
November 2, 2023

Understanding the Average Lifetime Value of a Bank Customer

Decoding Customer Value in Community Banking Understanding the average lifetime value of a bank customer is pivotal for community banks aiming to…

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October 16, 2023

Planning to Advertise Your Bank Online? Beware of These Regulations.

In today’s digital age, online advertising is a powerful tool for banks to reach potential customers. However, with great power comes great…

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September 22, 2023

Discover Genesys: Bank Tech Consulting That Pays for Itself

If you’ve ever meandered through the intricacies of the financial technology realm, you’ll know how overwhelming it can get. With many options,…

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July 16, 2023

Unlocking Success with ADA-Compliant Bank Websites: A Comprehensive Guide for Community Banks

In today’s digital landscape, ADA-compliant bank websites are not just a legal requirement but a cornerstone of successful customer service. For community…

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bank marketing strategy
July 10, 2023

Bank Marketing Strategy: Top 20 Digital Tactics

Traditional bank marketing strategies like offering free gifts are becoming less effective in today’s digital age. Customers attracted by these tactics often…

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June 12, 2023

Celebrating Our SOC II Type 1 Examination: Raising the Bar in Community Banking Services

We at adPharos are thrilled to announce that we have completed our Service Organization Control (SOC) II Type 1 examination audit. This…

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Case Study: adPharos Enables Heritage Bank to Drive Customer Acquisition and Ensure Business Continuity through Online Account Opening Application

Overview adPharos, a leading digital marketing agency, collaborated with Heritage Bank in the spring of 2018 to develop an online application for…

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Case Study: adPharos Helps Rabun County Bank Achieve Customer Satisfaction and Business Growth through Reputation Management

Overview adPharos, a renowned digital marketing agency, partnered with Rabun County Bank to implement a comprehensive Reputation Management program aimed at measuring…

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June 9, 2023

Securing the Deal: Why WordPress Is Safe for Your Bank’s Website

Banking on WordPress? You’re in good company. Powering over 40% of all websites globally, WordPress has established its reputation as a flexible,…

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