Jeffrey Nichols

average lifetime value of a bank customer
November 2, 2023

Understanding the Average Lifetime Value of a Bank Customer

Decoding Customer Value in Community Banking Understanding the average lifetime value of a bank customer is pivotal for community banks aiming to…

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October 16, 2023

Planning to Advertise Your Bank Online? Beware of These Regulations.

In today’s digital age, online advertising is a powerful tool for banks to reach potential customers. However, with great power comes great…

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September 22, 2023

Discover Genesys: Bank Tech Consulting That Pays for Itself

If you’ve ever meandered through the intricacies of the financial technology realm, you’ll know how overwhelming it can get. With many options,…

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July 16, 2023

Unlocking Success with ADA-Compliant Bank Websites: A Comprehensive Guide for Community Banks

In today’s digital landscape, ADA-compliant bank websites are not just a legal requirement but a cornerstone of successful customer service. For community…

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bank marketing strategy
July 10, 2023

Bank Marketing Strategy: Top 20 Digital Tactics

Traditional bank marketing strategies like offering free gifts are becoming less effective in today’s digital age. Customers attracted by these tactics often…

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June 12, 2023

Celebrating Our SOC II Type 1 Examination: Raising the Bar in Community Banking Services

We at adPharos are thrilled to announce that we have completed our Service Organization Control (SOC) II Type 1 examination audit. This…

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Case Study: adPharos Enables Heritage Bank to Drive Customer Acquisition and Ensure Business Continuity through Online Account Opening Application

Overview adPharos, a leading digital marketing agency, collaborated with Heritage Bank in the spring of 2018 to develop an online application for…

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Case Study: adPharos Helps Rabun County Bank Achieve Customer Satisfaction and Business Growth through Reputation Management

Overview adPharos, a renowned digital marketing agency, partnered with Rabun County Bank to implement a comprehensive Reputation Management program aimed at measuring…

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June 9, 2023

Securing the Deal: Why WordPress Is Safe for Your Bank’s Website

Banking on WordPress? You’re in good company. Powering over 40% of all websites globally, WordPress has established its reputation as a flexible,…

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digital marketing for banks
June 6, 2023

The Power of Digital Marketing for Banks: A Game Changer in Financial Metrics

In the evolving world of community banking, the need for a digital marketing strategy is more pronounced than ever. Community banks may…

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Top 5 Digital Marketing Conferences for Community Banks in 2023

In the ever-evolving digital marketing landscape, staying updated with the latest trends and strategies is crucial for banks and financial institutions. Attending…

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community bank website designer
March 24, 2023

How to Draft an RFP for Your Community Bank’s New Website

In today’s digital age, a solid online presence is crucial for any business or organization, including community banks. The first step to…

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