Posts By: Nicole Heaps

Businesses are often conflicted with the question of whether SEM or SEO search results work better to grow their business. Should we focus on our content and our SEO strategy, or should we go the way of Search Engine Marketing and pay to be on top?

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According to a Forrester Research analyst, today’s buyers might be anywhere from two-thirds to 90% of the way through their (research) journey before they reach out for a sales person. And may not even talk to someone at your company until they are ready to get a quote.

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